A Theory..... inspired by Derran Brown

Ok... Perhaps no so much credit to Derren Brown, but perhaps he does deserve it.

One thing I have been thinking recently. Web design is a really tricky business. There is one most difficult problem all designers/studio always face.

PROBLEM:
Client has fantastic ideas of what they want but they may not really know what they want and will never settle until the very deadline.

CAUSE OF PROBLEM:
Human nature. When you spend money on something, you always want it to be the best on earth. If you are buying something that does not exists yet, your expectation could beyond what could be offered. Very often.

SOLUTION:
You do magic tricks. Like Derren Brown. Show them it's their free choice but at the end, they will chose what you expected them to choose while they still think it's their free choice.


HOW?:
Check my next post!
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